Cars ’N Coffee // Branding and Trademark
Overview
Create an identity that better fits the audience and atmosphere of this car and coffee social event. Cars ’N Coffee hosts events all over for people who share this niche combination of interests to connect, learn, and have a good time.
Approach
Create an environment that highlights both aspects of the event equally. The revised concept elevates the experience while also promoting the energy and community that cars and coffee evoke.
Original Logo
Proposed Logo
Logo Variations
Color and Type
Be Social
Every visitor of the Cars N Coffee event gets a name badge where they can fill in their favorite coffee drink and car. This is a great conversation starter to help visitors of the event build their community of like-minded people.
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